Google Search Console is the answer to all your concerns related to SEO. For instance, what type of content should you write, is your website visible, or are there any technical SEO requirements?

Do you know?

Although Google search console is currently the most powerful SEO tool, it is absolutely free. Still, it goes unnoticed by various online businesses. There could be several reasons why these business owners overlook the importance of GSC.

For instance, the non-intuitive interface, as well as the complexity of the system. Still, it is not a good reason to overlook a ranking-changing system.

Once you know how it changes your website for the better, you will certainly learn it. Therefore, this post will show you how the Google search console can help you improve your SEO.

To begin with, let us see

What is Google Search Console?

Google Search Console or GSC is a tool powered by google to rank your website higher on result pages. Moreover, it boosts your website’s SEO performance, increases ranking, checks out for any SEO issues, and improves your online visibility.

GSC offers the most advanced technologies as well as real-time SEO data. Therefore, it is considered a prerequisite for your website’s SEO.

The best part is it covers a wide range of services without costing a penny. For instance, it deals with SEO performance, security issues, or experience-related metrics. Moreover, If you have just started your online business, you can entirely rely on GSC as an SEO tool.

Significance of Google Search Console

Google search console is the best tool you can find online to connect relevant data between google and SEO managers. Moreover, it guides you throughout to improve your SEO performance. Thus, it helps your website to rank higher and get more visibility. Its features incorporate SEO tools that no other site can do. Above all, its services are matchless in technical as well as content matters.

You can use the Google search console for numerous purposes. Following are some of the beneficial uses of GSC:

• It observes the organic traffic coming to your website. Moreover, it also examines the ranking keywords, CTR, traffic data, average position, etc.

• It keeps a check on web crawlers to confirm the indexing of your web pages.

• GCR recognizes sitemaps, disavow files, and removals.

• It validates the UX of web pages and web vitals.

• Recognize mobile usability problems and solve them.

• It analyzes essential backlink data. For instance, internal and external links, top linking sites, anchor text allocation, etc.

All these steps help to improve your SEO and rank you on top in SERPs.

Now moving on, let us take you through a step-by-step process of Google search console.

Process of Google Search Console

You may find it challenging to execute GSC at first. Therefore, many online business holders hesitate to opt for it. However, we have divided the whole process into steps. In this way, you can easily understand and implement the practical steps.

Now let us take you through each step:

1. Open an Account

If you don’t have a google search console account, you can make one easily. For this purpose, go to GSC’s official page and create an account. After that, select a property type by adding your website’s link.

Next, you can add your website link to either domain or URL prefix tab. At last, you need to verify your account using the google analytics tracking ID.

After that, you can easily open a GSC account from your google analytics account. It will appear on the menu sidebar.

2. Verify Site Ownership

To access your data on the GSC account, you need to verify your ownership of the website. Besides using a google analytics ID, there are two more ways you can do this. However, It depends on the type of property you add.

The first method is the Domain Property Verification method. You can see if your domain is registered with any provider from the list. If a provider is mentioned, you can select it and hit the “start verification” button.  

Now you need to sign in to your account and start by following the instructions.

If you still can’t locate your registrar, click on the “Any DNS Provider” button. After that, pursue the login process. Use your domain provider and select your domain. After that, search for an option to manage your “domain name server.”

Now select the option to add a TXT record. After that, paste in the record from GSC. Now save and verify it.

The other method is URL Prefix Property Verification. You can apply this method in several ways. For instance, by uploading an HTML file to your website.

3. Add a Sitemap

This step is highly significant and recommended by experts. It includes adding a sitemap to your google search console account. Moreover, it helps google and web crawlers to identify important content on your website.

Now, you don’t need to go the extra mile to submit your sitemap to GSC. Instead,  just paste the URL of your XML sitemap to the area which says “Enter Sitemap URL.”

After that, press the “submit” option.

4. Add a User

Now the next step is to add a user to your google search console account. The users are those who have access to data in a GSC account. A user can be of various types. For instance, an owner, a restricted user, or an entire user.

You can add the users by navigating to the search console. After that, you can type the user’s email and select whether it is a complete user or a restricted user.

Now that you have understood the process and importance of Google search console let us know some of the pros of GSC for SEO.

Benefits of GSC for SEO

Here are some of the primary benefits of google search console for search engine optimization.

• Google search console ensures the indexing of your website.
• It analyzes the traffic coming to your website from search engines.
• It finds out what questions people ask and reaches your site.
• GSC enables google to send spam or error notifications on your website.
• It informs about the details of backlinks on your website.

Conclusion

Google search console is a promising yet underrated SEO tool. If you want to rank your website in a blink of an eye, you should certainly use it.